Growth Marketing Hack
Blog post description.
4/15/20251 min read
Public Course: Digital Marketing : Full Stack
Silabus Kelas Digital Marketing Full Stack - Bangun Brandmu
1. Pengenalan Digital Marketing Full Stack
Apa itu Full Stack Digital Marketing?
Mindset Growth dan Data-Driven Marketing
Gambaran umum Customer Journey: Awareness → Consideration → Conversion → Retention
2. Fundamental Skills & Core Channels
Website Optimization (Landing Page & SEO dasar)
Email Marketing (Funnel dasar & Automation)
Organic Social Media Marketing
Paid Ads Overview (Google Ads, Meta Ads)
3. Content Strategy & Copywriting
Membuat Content Pillars untuk Campaign
Teknik Menulis Copy yang Menjual
Membuat Struktur Konten: Awareness, Engagement, Conversion
Visual Asset & Creative Brief Basics
4. Performance Marketing & Advertising
Konsep dan Setting Campaign: Awareness, Traffic, Lead Generation, Conversion
Funnel: TOFU, MOFU, BOFU (Top-Middle-Bottom of Funnel)
Basic Facebook Ads & Instagram Ads
Basic Google Ads (Search & Display)
5. SEO & SEM (Search Engine Strategy)
Perbedaan SEO vs SEM
Keyword Research dasar
On-Page SEO Quick Wins
Google Search Ads Basics: Membuat Campaign Sederhana
6. Email Marketing & Retargeting
List Building Strategy
Segmentasi Audiens & Email Automation
Retargeting Ads Basics: Facebook Pixel dan Google Remarketing
7. Analytics, Tracking, and Optimization
Google Analytics Basic (GA4)
Memahami Metrics Utama: CTR, CPC, CPA, ROAS
A/B Testing sederhana
Reporting & Analyzing Campaign Results
8. Mini Capstone Project (Opsional)
Membuat Mini Campaign:
Menyusun Funnel End-to-End
Membuat Landing Page sederhana
Simulasi Iklan Paid Ads kecil (tanpa budget besar)
Supplement Materi
Introduction to Marketing Automation Tools (contoh: Zapier, Mailchimp Automation)
Building Personal Branding lewat Digital Channels
Creating a Simple CRM for Business Growth
Notes untuk Kelas Digital Marketing Full Stack:
Target Audience: Pemilik bisnis, marketer junior, atau siapapun yang ingin menguasai full funnel digital marketing.
Level: Beginner–Intermediate
Durasi 2 Hari